Goals give direction. Strategic goals are useful to give the people in your organisation an idea of where the company is going.
One will always ask about the strategic goals. What do you wish to achieve long term? What do the people know about this? Maybe you have the answers always at hand. Maybe you don't. Than we will remind you of the neccesisty to have so. And of course we wil support the peolpe in the organisation to discover what the goals are and which meaning they have.