Mission provides meaning
There're almost no companies which don't have a Mission Statement. And that's good! A mission, if taken serious and translated into clear deeds (see Strategy), makes sure that everyone follows the same course. We believe one should not develop one's mission sitting in an ivory tower, but rather together with a large group of people working in the organisation. We like to participate in this proces. To involve large groups of people, in an interactive way, with the development of meaning and purpose within an organisation is one of our strenghts.